St. Patrick’s Day Brand Activation for Guinness
St. Patrick's Day is a time for celebration, connection, and of course, a little bit of magic — and this year, Magic Memories Photo Booth brought that magic to life with a brand activation for Guinness at Central Social Hall.
Throughout the day, we traveled to different Central Social Hall locations, engaging guests with our AI Photo Booth experience. The star of the show? Our unique St. Patrick's Day-themed transformation that let guests turn themselves into whimsical leprechauns and enchanting fairies — all while enjoying a pint of Guinness.
What made this activation truly special was the attention to detail in every aspect of the experience. Here’s a breakdown of the custom elements we created for this event:.
AI Photo Transformations: Guests could transform into playful leprechauns or magical fairies, embracing the spirit of St. Patrick's Day in a fun and interactive way.
Custom Start Screen: As soon as guests approached the booth, they were greeted with a custom Guinness-branded start screen that set the tone for the experience.
Personalized Photo Template: Each photo was framed with a Guinness-inspired photo template, featuring iconic branding and festive St. Paddy's Day elements, ensuring every memory was tied to the celebration.
AI-Generated Background: To complete the transformation, we crafted an AI-generated background that transported guests into a lush, Irish-inspired scene — the perfect backdrop for their leprechaun and fairy personas.
The result? A memorable brand experience that had guests lining up to capture their St. Paddy's Day magic.
But the magic didn’t stop there. Each photo became a branded keepsake that guests could instantly share, creating organic social media buzz for Guinness while giving attendees a unique memory to take home.
At Magic Memories, we believe every brand activation should be as unique as the brand itself. Whether it’s transforming guests into rodeo champions for the Calgary Stampede or crafting a winter wonderland for a holiday event, we specialize in creating immersive experiences that blend creativity, technology, and unforgettable fun.
Are you ready to make your next event a little more magical? Let’s create something unforgettable together.